In a job seeker market, what does a new casino do when it needs to staff its entire operations in around 6 months while competing for talent with another new casino grand opening? In the case of Ocean Resort Casino, that opened in early summer 2018, it looked for a modern-day solution that resonated with today’s applicant engagement behaviors. Specifically, their recruiting technology requirements entailed text and web messaging engagement, automated candidate screening and interview scheduling to ensure a consistent hiring process — and one that delivers a delightful candidate experience. Ocean Resort Casino selected AllyO, the leading end-to-end AI recruiting software platform based in Sunnyvale, CA.
Ocean Resort Casino needed to hire over 3,000 people for their summer grand opening, a task that is always a challenge but is especially so in a very tight labor market when people have multiple options and cannot wait for weeks for the jobs to start. With tight timelines and a candidate first priority, Ocean Resort Casino wanted an innovative way to reach their potential hires. The innovation paid off in big ways.
Ocean advertised “Text to Apply” posters across billboards, radio, and newspapers, and had new applicants in their applicant tracking system be followed through by AllyO to engage and qualify them. The impactful results through AllyO include filling Ocean Resort Casino’s calendars with 1,200 qualified and scheduled applicants and exceeding industry standards with a 92% applicant engagement rate — Ocean Resort Casino successfully staffed their operations by prioritizing the candidate experience and automating recruiting routines.
“AllyO is an innovative way to attract and qualify candidates. It was very well received by Ocean’s candidates and gave us the competitive edge to hire top talent. Plus, the AllyO team supported us throughout the whole process and ensured our success with our hiring efforts” said Lori Loveland, Director of HR at Ocean Resort Casino.
As AI becomes ingrained in recruiting, starting with high volume hiring, it is leaders like Ocean Resort Casino and their HR leadership that are at the forefront of reinventing candidate experience using scalable technological solutions like AI and chatbots.
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