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Randstad Canada Rediscovers Thousands of Candidates Using Talent Pool Engagement

Fortune 500 organizations receive an average of 34 candidates for every job they post, converting only 3 percent of applications to hire. This means these enterprises could be sitting on sometimes millions of uncapitalized talent pools or networks. AllyO developed Talent Pool Engagement as a way to streamline and automate this engagement, recognizing that in today’s hyper-competitive hiring landscape, organizations need new applicant sources, up-to-date data and a more natural way to connect.

Rita Sposato, chief operating officer for Randstad Canada, shared, “AllyO’s ability to contact our talent database at scale to deliver an engaging experience far exceeded our expectations compared to our traditional approach of using marketing automation tools. Its intelligent, multilingual and automated conversational capabilities enabled us to rapidly execute the project in less than four weeks and helped uncover thousands of new candidates who are ready to explore new job opportunities.”

The module works to determine job seeker interest through multi-channel proactive communications, leveraging both AI and human interactions and notifying recruiters as the conversations progress. This generates new or missing candidate profile information to ensure the database remains current. AllyO also maintains active engagement, nurturing talent communities through drip campaigns that create ongoing interest. This a critical differentiator in terms of candidate experience, coming at a time when only 51 percent of companies have a planned sequence of communications throughout the applicant lifecycle, according to a report from Aptitude Research.

“With AllyO playing an integral part of organizations, we designed Talent Pool Engagement with RPO and staffing agencies in mind, an expeditious way of delivering on the promise of the CRM,” said Ankit Somani, co-founder of AllyO. “The amazing surprise was the utilization of the same automated technology to keep dropped-off, disqualified, or rejected candidates at enterprises warm and ready when another opportunity surfaces, because today nobody prioritizes them.”


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